Assume Your Reader is on Your Side

This week’s tip is to assume your reader is on your side.

Assume they have goodwill towards you.  That they’re willing to suspend disbelief.  They’re willing to be persuaded.

Start with that assumption and write that way.

It will make your writing sound more persuasive and confident, and it’ll save you a lot of wasted words too.

Because if you start with a negative belief – that your reader needs persuading or convincing – you’ll end up throwing in a lot of extra words to try and persuade them, to justify your position, and to explain what you want to do.

And it’s not just extra words you’re throwing in: you’re throwing in doubt that wasn’t there before.

Your reader wants to believe you.  They want to be persuaded.  They’re with you already.

Don’t slow down the pace unnecessarily.

Trust your reader’s on your side.

Breathe it in.  Trust it.  Believe it.

Then write as if it were so.

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