I suspect you already know this one, but it still amazes me how many people forget it, or think it doesn’t apply to them.
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This is a simple but powerful tip for coaches and teachers who are writing to influence and encourage their readers.
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You can establish rapport by noticing and naming where your reader is starting from.
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Punctuation can help to create rapport.
Using punctuation in the wrong way – in the wrong context – can break it.
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